_____________________________________ WORK EXPERIENCE _____________________________________

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​Marketing Director

NomadTech | Madrid, Spain. 11/2020 – 09/2025

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• Created and launched three brand platforms from scratch, leading end-to-end development from naming and identity to full-funnel campaigns. 

• Defined and executed the tone of voice and messaging strategy for multichannel campaigns (web, video, email, and social), integrating inbound and paid tactics. 

• Launched two crowdfunding campaigns for new products, acquiring customers in 22+ countries and generating over €400K in revenue.

• Streamlined operations by automating lead generation and email workflows with tools like Clickfunnels, Zapier, and Mailjet—freeing time reinvested in content creation and campaign ideation.

 

Head of Invention - Creative Director

GroupM | Santo Domingo, Dominican Republic. 12/2017 – 09/2019

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• Led the creation of a new internal creative unit for group agencies (Mindshare, Wavemaker, Mediacom), providing strategy, content, and production services for brands like Total Energies, Colgate-Palmolive, Unilever, Kimberly-Clark, Bayer, and FrieslandCampina.

• Adapted global campaigns for the Caricom region (DR, Puerto Rico, Jamaica, Trinidad and Tobago), based on market analysis and cultural context, maintaining brand tone consistency while connecting with local audiences.

• Helped win the Claro Telecom account—the second-largest advertiser in the country—by designing creative and strategic proposals aligned with the brand's media goals.

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Senior Copywriter
Pagés BBDO | Santo Domingo, Dominican Republic. 07/2015 – 12/2017

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• Conceptualized and executed high-impact, insight-driven advertising campaigns, awarded for their effectiveness in reflecting brand values and driving public engagement:

• Breast cancer awareness campaign: +1M organic reach on the first day, +500K interactions, 4K mammograms performed on-site in 30 days.

• Gender violence awareness campaign: +3.5M organic reach, +220K interactions, US$200K in earned media. 20% increase in TOM and 32% in brand preference.

• Led a team of copywriters and designers in developing 360° campaigns with strong emotional storytelling, aligning brand messaging with audience affinities.

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Invention - Creative & Content Executive
Mindshare (GroupM) | Santo Domingo, Dominican Republic. 07/2011 – 07/2015

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• Contributed to winning the Nestlé account for social media management of brands like Nesquik, Fitness, Maggi, and Carnation, in collaboration with Ogilvy.

• Adapted global campaigns for the DR market, leveraging local media consumption insights to refine creative assets and develop innovative formats. Clients: Unilever, Diageo, Shell Fuels.

• Co-led the creative execution of a voting-based web app where audiences selected movies to broadcast. Drove engagement through multiple touchpoints (press, social, TV) and branded sponsorships.

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_____________________________________ AWARDS & RECOGNITIONS _____________________________________

Creativity: Clio Awards (2015), Cannes Lions (2017, 2018), Festival El Sol (2017), El Ojo de Iberoamérica (2017, 2019), The One Show (2019)
Strategy: Effies Latam & RD (2019, 2018, 2017), New York Festival Ad Awards (2019), Festival of Media Latam (2018, 2017), FIAP (2018)
Innovation: Cannes Young Lions Health (2015), Startup Weekend Hackathon (2018)

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_____________________________________ EDUCATION _____________________________________

Executive Development Program (PDD) — IESE, University of Navarra. Madrid, Spain. 05/2024 – 12/2024
Master’s in Digital Fabrication for Interaction — Istituto Europeo di Design (IED), Madrid, Spain. 09/2019 – 08/2020
Bachelor's in Advertising, Creativity & Management (Magna Cum Laude) — UASD, Santo Domingo, Dominican Republic. 09/2008 – 05/2013

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_____________________________________ COURSES & CERTIFICATIONS _____________________________________

 

• Project Management Professional Certificate — Google (2023)

• LaunchBoom Crowdfunding Mentorship — LaunchBoom Academy (2021 & 2023)

• Becoming a Trusted Advisor — Ogilvy (2019)

• Art Direction & Copywriting — Brother Creative School (2013–2014)

• Roger Hatchuel Academy — Cannes Lions Festival of Creativity (2013)

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_____________________________________ TALKS & PRESENTATIONS _____________________________________

 

• Social Media Week: “Building Purpose-Driven Brands”. (2019)

• Brother Creative School: "Behind the Idea: Unmissable Women" (2018)

• Atomic Garden Creativity School: "The Creative Process Behind The Worst Black Friday Offer" (2017)

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_____________________________________ LANGUAGES _____________________________________

Spanish (Native) · English (Fluent)

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_____________________________________ SKILLS _____________________________________
 

Creativity & Strategy

Concept development

Branding

Multichannel communication

Competitive & audience analysis

Content & Digital Marketing

B2C and B2B marketing

Content production

Copywriting

Editorial planning

Adobe Creative Suite

Web & graphic design

Tools & Automation

Google Analytics

Meta Ads

Prestashop, Clickfunnels

Mailjet, Mailchimp

Zapier & Odoo CRM

G Suite, Ms Office

Project management

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