UNMISSABLE WOMEN
Highlighting every woman in our publication so their fight is no longer overlooked.
The Dominican Republic is a traditionally male-dominated society, and women are constantly seen as secondary role players, so their efforts to reach equality are widely ignored.
On International Women’s Day, we led an editorial intervention of Diario Libre, the most widely read newspaper in the Dominican Republic, to highlight the vital role of women in every area of society. We redesigned the printed edition by manually bolding each woman’s name and adding a symbolic emoji 🙋🏾♀️, turning a traditional medium into a powerful act of social impact.
Date: March 2018
Client: Diario Libre
Role: Creative Director, Copywriter | Mindshare (GroupM) + Ogilvy, Santo Domingo
KEYWORDS
Branding | Print | Editorial Content | Content Strategy | Social Media
Use of Media |
Women Empowerment
157,830
PRINTED SAMPLES
+789K
PEOPLE REACHED ONLY WITH THE PRINTED EDITION
THE PUBLICATION WAS COMMENTED BY KEY OPINION LEADERS IN THEIR MORNING SHOWS AND THROUGHOUT THE DAY
